Take Adassa Phillips , a 25-year-old master's student at the University of Maryland by day and a Washington, D.C., area food influencer by night. They have the unique ability to take everyday fashion and elevate it into an art form. Rachel Burkons 13. Ariana Grande. With over 124K followers on Instagram, shes a lifestyle influencer and a fitness influencer and a force to be reckoned with. 1.3% . Through their blogs and social media profiles, they are changing the way we think about social media and its impact on our lives. Finally, geographic location can also affect the likelihood of becoming internationally renowned for some NY influencers. A micro-influencer has a social media presence larger than a normal person's but smaller than a celebrity's, landing between 1,000 and 100,000 followers. New York bloggers are setting the trends and inspiring others to be their authentic selves. Hailing from Chinese, Spanish, and Mexican ethnicity, this influencer is the perfect example of New Yorks cultural diversity! View this post on Instagram A post shared by Jessica Hirsch (@cheatdayeats) 5. Lindsi Lane Watts NYC Blogger @lindsilanestyle 247K followers, 31. These bloggers provide an intimate look into the New York lifestyle, covering everything from cuisine and travel to clothing and beauty. Brands looking to work with influencers and bloggers can take advantage of New Yorks density and variety of digital story tellers there is an influencer for every brand in almost every niche and in different size. The photographers soften the grit of New York, instead showing the lovelier side of the city in this feed. Beauty is another key focus for top NYC influencers. Jelena Cikoja Fashion Bloggers NYC @jelena.marija 356K followers, 24. We found 39 micro influencers in Switzerland on Instagram. Hes the type of friend you want to have in the Big Apple, and he wears the clothes you need. From business owners to college kids, transplants to . Francisco Lachowski @chico_lachowski - NYC Blogger - 1.5 - million followers 1.1.33. There are celebrity, macro, micro and consumer influencers who range from 10 million followers all the way down to 5,000 followers. Brianne Manz NYC Fashion Blog @strollerinthecity 189K followers, 38. Brands leverage our curated community to create social media posts and eCommerce reviews in exchange for a gifted product. With 103K followers on Instagram, shes sharing her amazing shots, products reviews, and much more. Wherever he is, Patrick will take a photo, even when its raining or snowing. Dior, Jaguar, and Emporio Armani: the former model has worked with some of the biggest names. The success of any campaign with top NYC influencers often depends on choosing the right influencer one who has an engaged fanbase that genuinely trusts their opinion. The sister of Amra, Elma is one of the top NYC influencers and one of the top New York bloggers in 2022, who is also a successful Bosnian-American attorney and the co-founder of Amra & Elma, a digital marketing firm run by both sisters. Evelyn 6. Dwayne "The Rock" Johnson. Central Entertainment Group is Hiring | View 0 Jobs HelloSociety HelloSociety This can help raise brand visibility and recognition among potential customers. We searched through the nooks and crannies of New York City to find you the best Instagram influencers posting on all topics. Gurneet Chhabra 3. Super-stylish mom-blogger, Sai De Silva runs a themed Instagram profile with 373k followers. As a mid-tier TikTok influencer, Savannah spotlights places like The Museum of Broadway and goes glamping at a hidden NYC vacation rental for her followers. Because theyre local, some of these New York City influencers are micro-influencers (1K to 100K followers). Whether shes sharing how to create the. Katie Sturino NYC Lifestye Blog @katiesturino 778K followers, 13. This group provides a nice mixture of high engagement rates and follower numbers. But follower count matters less and less in influencer marketing, and, in fact, much of influencer marketing is skewing in favor of smaller accounts. Francisco Lachowski, one of the top New York bloggers in 2022, is also a Brazilian model who has appeared in ads for a variety of well-known companies, including Dior, Hugo Boss, Armani, H&M, Tommy Hilfiger, and many others. On Instagram, where hes known to his 75.9K followers as giraffe908, Romeo, models the latest winter wear collections, Tess is an NYC video creator whos all about beauty, lifestyle and fashion content. Through her blog, she has collaborated with brands like David Yurman, Tiffany, Sephora, Nordstrom, Skinceuticals, Bobbi Brown and many more. On Instagram, she takes her followers on a tour of the hottest properties in NYCand strikes a pose against a stunning skyline in the Fort Greene Historic District. Micro-influencers are a subset of these content creators. This Dr. Axe content is medically reviewed or fact checked to ensure factually accurate information. As an influencer marketing agency, they connect brands with top influencers in the specific industry and create buzz-worthy, ROI-focused influencer campaigns globally. . Gabriella Zacche NYC Blogger @gabriellazacche 154K followers, 44. On Instagram, she was ranked 26th among the best fashion bloggers. Although, there are over 10,000 influencers living in the city, these 50 have made our cut as the top representatives in their niche: Danielle Bernstein is one of the top NYC influencers who is also the founder of the brand WeWoreWhat. Jourdan Sloane, @jourdansloane, 298K Instagram followers: A city girl through and through, Jourdan has an edgy style that followers want to mimic. Doesnt get better than taqueria Ramirez! He has ranked consistently among the Top 50 Male Models in the world. Sabrinas emphasis on honesty & integrity has made her a trusted resource to a wide range of readers & followers. Liz Eswein is one of the most well-knowninfluencersin NYC, as well as one of the most prominent online stars on the whole platform, thanks to her appearances in trustworthy publications such as Huffington Post, Business Insider, NY Times, and others. New York bloggers are leading the way when it comes to new-age social media influencers. Winterthur. It is one of the most competitive cities in the world, and that means the best talent shines through. Beauty & lifestyle influencer, Samya Mohamed is a top product reviewer and brand ambassador of various high-profile brands. These tasks achieved by an NYC influencer must be done daily to build a strong relationship between themselves and their followers based on trustworthiness and authenticity. 1 oz Jalapeo @siembraspirits Valles blanco tequila 1/2 oz @delmagueymezcal Vida 3/4 oz @cherryheering 3/4 oz lime juice 1/4 oz simple . Whether sharing her inspiring morning routine or showing off her workout wear in the park, Jen always makes getting and staying fit look fabulous. Just good old honesty, relatability, tips, tricks, some well-placed humor, and micro influencers ready for more Collabs(yup, they've already gotten started)! Look at the micro influencer's posts to determine if a lot of people engage with them. NY influencers not only have a large reach but also tend to be trusted sources of information among their followers, making them more likely to respond positively to what they recommend or endorse online. Pretty City New York, Prettycitiesnewyork, 93.4K Instagram followers: A group of photographers share the prettiest sites and images of New York City. Cory Smith, who primarily writes for Good Beer Hunting, is the person to follow if you want to up your beer knowledge dramatically. This work provided by NYC influencers includes providing original content such as creative photography or videos while also offering an honest opinion on products or services they may have experienced firsthand. According to Hootsuite, when it comes to engagement, anything between 1 and 5% is considered satisfactory. Our list of some of the best New York fashion micro influencers with under 30k followers. New York Instagrammers use the platform to showcase their work in a variety of ways. Emily Luciano Fashion Bloggers NYC @emily_luciano 360K followers, 20. , Jen always makes getting and staying fit look fabulous. A successful work as a fashion designer provided Danielle, one of the top New York bloggers in 2022, with a significant portion of her income, and she became one of the most well-known NYC fashion influencers. All these advantages make working with NY influencers something that many marketing agencies consider when creating an effective strategy for their clients success both locally and internationally. Weve also done a Q&A with Alex about his creator journey. While micro-influencers offer the highest levels of audience engagement, the macro set remain a popular choice for brands looking for creative direction and artistic collaborations, where sponsored posts fit seamlessly into the influencer's aesthetic. From style to interiors, she has a wide range of multifaceted skills which eventually lead her to self-proclaim the title of a creative director. Doing this type of work for an NYC influencer requires creativity, knowledge about digital marketing strategies as well as a natural affinity for connecting with people online and offline. Her outfit inspirations, fashion tips, and style are the perfect bait for her 154K followers to keep scrolling her Instagram page. 1. Another key reason why brands favor working with NYC influencers is that they can align themselves with some of the major players in the entertainment industry such as celebrities or sports stars. This has resulted in some New York Instagrammers monetizing their accounts by working with brands to promote their products and services. She is the founder of the fashion blog and business WeWoreWhat, which she started in college as a sophomore. She is best known for her eponymous blog. Danielle is a well-known social media influencer with a sizable Instagram, and other social channels following. Amanda Holtzer 9. Gabriela 7. What Is a Micro-Influencer? Caitlin is a trendy travel blogger in New York City. With her chirpy vibes and delicious food shots, she serves some amazing content to her Instagram followers. Not only that, how lucky is she to have snagged the Instagram handle of New A post shared by (@weworewhat). She has permanently revolutionized the game of digital marketing. She started her career as an influencer in 2010 and since then has amassed a whopping 2.8 million followers. Danielle Bernsteins net worth is projected to be around $15 million as of April 2022. With so many options available and so much competition, it can be difficult to narrow down your choices. 94. Theres bound to be a lot of influencer talent in that large of a population wedged into such a small area. Mikaela Wightman 5. Jeff Silberman, @jssilberman, 46K Instagram followers: Jeffs stunning, yet everyday photos of New York City are colorful and vibrant. Adam Northwest Top Micro-Influencers on Instagram - Fashion & Beauty 4. Terms of Service Privacy Notice California Privacy Notice Cookie Policy Accessibility, Sixty-two percent of Americans watch videos on YouTube daily, and 92% use the platform weekly. Jorge Cervantes 4. The other great thing about influencers in New York is the diversity in point-of-view that you get. Kelsey Adams is a professional model and blogger, working with a variety of swimwear and streetwear brands. The New York City photography community is a tight-knit group of immensely skilled creatives. We evaluate these top influencers through our social media influencer platform by measuring engagement, reach, and social trust. Shes inspiring 137K followers to live an exciting, creative, and extraordinary life. Obviously's campaigns can include thousands of influencers. That population figure includes the Bronx, Brooklyn, Queens, Staten Island and Manhattan. Hashtags can be used to link photos to relevant conversations and topics, so research into trending hashtags in New York is essential for those wanting to become popular on the platform. She is the founder of the now infamous blog- Man Repeller, which she started in 2010. Jenna | @glitzglamom. Eugene Zvendenyuk NYC Blogger @webix 486K followers, 14. This is for my Broadway fans! Shavonda Gardner, @ sgardnerstyle. Hes a little vintage, a little rock-and-roll, and he wants everyone to understand that fashion is temporary, style is lasting. Jessica Wang, one of the top New York bloggers in 2022who runs the NotJessFashion site, is a well-known fashion blogger and digital influencer. Micro-influencers must treat this form of marketing like a business of sorts. The city that never sleeps is still home to over 8 million people of all backgrounds, histories, ethnicities and religions. Lily Chee (@lilychee) 4. She is a fashion influencer with a clean and classic style who has bagged 171K followers on Instagram. VIEW CASE STUDY. The more creative we can be, the better off we are. To inspire the modern day corporate woman across the globe, shes sharing creative ideas on work wear, daily lifestyle, beauty, travel, home dcor and more.
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